Telenor in Bangladesh : The Prospect of Doing Good and Doing Well? (A) Case Solution
Abstract:
Telenor has the chance to "do well and do good" in Bangladesh. In order to take advantage of on this chance, Telenor has to concur to the social cause of supplying telephone connection for the rural bad by providing mobile services in the towns, which was not likely to be rewarding. Case (B) explains exactly what Telenor in fact did and exactly what were the results of the choices.
Telenor has the chance to "do well and do good" in Bangladesh. In order to capitalize on this chance, Telenor has to concur to the social cause of offering telephone connection for the rural bad by using mobile services in the towns, which was not likely to be successful. The "Telenor in Bangladesh" case research studies can serve a varied set of mentor obectives: Show how a Worldwide company can artistically and effectively fulfill its social and monetary bottom-lines.
Pedagogical Goals:
The "Telenor in Bangladesh" case research studies can serve a varied set of mentor obectives: Show how an International company can artistically and effectively fulfill its social and monetary bottom-lines. Doing service in an establishing nation and conquering the political, legal, social, and company cultural difficulties. Comprehending and valuing the social contributions and social effect of company.
This is just an excerpt. This case is about Marketing
published: 01 Jan 2004
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