Customer Analytics at Bigbasket - Product Recommendations Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Bigbasket was India's largest on-line grocery store and food shop; founded in 2011, by a group of ambitiious entrepreneurs. In the current year, which is 2016, the company sells more than 18,000 products and controls almost one thousand brands, which are running across 12 Indian cities. Online grocery store market in India has been modest, but a fast growing section. The marketplace has grown at 10-12% CAGR between 2010 and 2015, with supermarket and food being the biggest sector, along is is accounting for nearby to 60% solely in 2015.

The most important person in the study is the Chief Technology Officer of the Bigbasket, Pramod Jajoo, he attempting to resolve two issues that are often encountered by customers of online grocery stores. Unlike other e-commerce businesses like Amazon, order is placed by Bigbasket customers for several products in a single order, sometimes as high as 80 in one order determined by their purchase frequency. Placing an order through the use of cellphones can be complex when the basket size is high. Additionally, it is a familiar happening that customers forget to place order few market items which may result either in placing additional orders or customers buying those products from area shops leading to a financial loss to grocery stores that are on-line. Jajoo and his team needed to create a "Bright Basket" that would make putting orders easier for their customers and "Did you forget?" attribute that would identify the things the customer may have forgotten to order.

PUBLICATION DATE: May 01, 2016 PRODUCT #: IMB573-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING