ReMarkable: e-Writing the Future Harvard Case Solution & Analysis

ReMarkable: e-Writing the Future Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: November 28, 2016

Magnus Wanberg is the developer of reMarkable, an advancement e-writer gadget distinguished from comparable items on the marketplace by having resolved the aggravating "sluggish ink" issue usually experienced on pen-based electronic gadgets, therefore supplying a "pen and paper" like experience. The gadget permitted for the non-eye-straining and practical reading of common files. With excitement gotten by numerous financiers, there was still a long method to go prior to the model might reach a last business item. These sections were apparently at chances with each other in terms of which item associates would most appeal to each. The young business for that reason had to pick which group to target as this would determine future item advancement efforts.

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