Reebok Cool Harvard Case Solution & Analysis

Losing sweepstakes for approval LeBron James Nike, Reebok must explore new horizons for business growth. Reebok has decided to create a strong and emotional relationship with a man of urban consumers. The company requires attention sneakers as a fashion accessory, an incredibly effective marketing noise, and the ability to penetrate the networks that work in the hip-hop culture. In addition, the need to develop a way to make a cool trend to take its new offer global.
This study Thunderbird Case. "Hide
by John Zerio, Kai Gyllstrom Source: Thunderbird School of Global Management 12 pages. Publication Date: September 6, 2005. Prod. #: TB0111-PDF-ENG

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