Make in India: The Operating and Marketing Challenge Harvard Case Solution & Analysis

The program, called "Make in India," started as a way to fulfill the growing needs of the nation’s developing market by encouraging both local initiation and foreign direct investment. Its goal was to make products without defects and with no negative effect on the surroundings, while protecting the intellectual property. However, various top experts had doubts about the plan's focus on production and also the chances of a successful replication of China's export-led growth model. With the various strategic and operating challenges in the way, especially with regards to infrastructure and the access to a sufficiently skilled and motivated work force, will "Make in India" have the capacity to be successful in transforming the Indian economy? Gaganpreet Singh is associated with National Institute of Industrial Engineering (NITIE).

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: June 26, 2015 PRODUCT 2015 PRODUCT #: W15259-PDF-ENG

 

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