The cofounders of Parker & Pine must decide how best to start their apparel company's first product, the boxer short for plus-sized men.
Parker & Pine Case Study Solution
With only a few small changes to be made to the item before a full-scale launch, the associates got two significant marketing choices to make: establishing the selling price for the boxer briefs and determining how best to promote them alongside the Parker & Pine brand.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: April 24, 2015 PRODUCT #: W15132-PDF-ENG
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