New Songdo City Harvard Case Solution & Analysis

The South Korean government chose John Hynes and Gale International to build new Songdo City. This is a completely new city the size of Boston, between the new airport and the capital, Seoul Incheon. The proposed city government is an attempt to create the Asian financial and business center of rival Shanghai and Tokyo. But how to design, market, build and finance the whole town up for grabs. This is the typical arrogance of the developer or can it really work?
Includes color exhibits.
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by Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard, Andrew M. Murphy Source: Harvard Business School 21 pages. Publication Date: September 6, 2005. Prod. #: 206019-PDF-ENG

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