Mary Kay Cosmetics: Asian Market Entry (A) Harvard Case Solution & Analysis

In February 1993, Curran Dandurand, Senior Vice President Mary Kay Cosmetics Inc 'global marketing team, thinking about the international activities of the company. Mary Kay Cosmetics, Inc. products have been sold outside the U.S. for more than 15 years, but by 1992, international sales account for only 11% of the $ 1 billion total. In contrast, one of Mary Kay Cosmetics "U.S. competitors, Avon Products Inc, received more than 55% of its $ 3.6 billion in sales (at wholesale prices) in the international markets in 1992." Hide

by John A. Quelch, Nathalie Laidler Source: HBS 35 pages. Publication Date: September 22, 1993. Prod. #: 594023-PDF-ENG

Other Similar Case Solutions like

Mary Kay Cosmetics: Asian Market Entry (A)

Share This