A leading international brand in the business-to-business cleaning industry, had entered the Indian market positioned to institutional customers as a total cleaning solution supplier. It distinguished itself from the competition with its end-to-end options, superior products and service levels, value and development and research abilities -based pricing.
It felt that there was a tremendous untapped chance for growth, while it had some success in India. However, a developing country like India launched numerous hurdles due to the societal and ethnic variances (e.g., local unorganized competition, customer price sensitivity, complicated distribution channels, etc.) versus the developed nations.
The case delivers a chance for students to execute quite a few of conceptual tools (i.e. Porter's 5 forces analysis, 4C analysis, SWOT analysis, value- chain evaluation and the stakeholder power/interest matrix) to evaluate the present strategy and assess the best options for Diversey to move forward with its growth objectives.
PUBLICATION DATE: January 10, 2014 PRODUCT #: W13559-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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