Godiva Japan: Think Local, Scale Global Harvard Case Solution & Analysis

Godiva Japan: Think Local, Scale Global Case Solution

Through different efforts and developments, Godiva Japan had actually targeted a range of group sections in various sales points, obtained brand-new clients and produced a minute of elegant usage for all ages. Appropriately, within Godiva's global business, Godiva Japan had actually ended up being number 2 in terms of around the world sales and number one in terms of earnings. How much of the success in Japan might chip in to the development of Godiva's global sales?

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: January 03, 2017

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