Canopy Growth Corp.: Product Messaging for Recreational Cannabis Harvard Case Solution & Analysis

Canopy Growth Corp.: Product Messaging for Recreational Cannabis  Case Solution

In April 2016, Canopy Growth Organization, among Canada's leading manufacturers of medical cannabis, was preparing a method for its future. The federal government of Canada had actually simply revealed its strategies to present an expense to legislate entertainment cannabis usage in 2017, complied with by a rollout of the policy in early 2018. The business's president had to prepare a technique that attended to 3 primary concerns: goods texting for leisure cannabis, developing a retail footprint in recreational cannabis, and constructing a global service.

This is just an excerpt. This case is about  SALES & MARKETING

PUBLICATION DATE: December 22, 2016

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