MediaMath is a demand-side platform that provides a single interface from which on-line media buyers can buy screen media promotion from multiple advertising exchanges.
MediaMath Positioning a Real-Time Interface for Online Media Planning & Buying Case Study Solution
The company's chief executive officer is bearing in mind the tactical direction of his novel company subsequent to its first full year of action. Specifically, he must make a decision on which clients he should enthusiastically chase and how that choice will modify the strategic direction of the business.
PUBLICATION DATE: July 05, 2013 PRODUCT #: W13279-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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