OPOWER, a software startup that helps utilities employ their customers in ways that reduce energy consumption, is scaling fast. The organization 's new head of product management has designed a system to address a point of constant tension: whether to build custom features in response to new customers' requests, even if these custom features entail high-priced departures from OPOWER's product roadmap.
The system grants Sales several tokens it can "spend" annually on engineering work to construct custom attributes - improving the probability of signing contracts with new customers. Since the consumer is requiring a custom feature that would be extraordinarily tumultuous to develop in December 2010, a request for proposal from a very large utility will place the token system to the test.
Product Development at OPOWER Case Study Solution
PUBLICATION DATE: February 22, 2011 PRODUCT #: 811075-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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