Procter and Gamble Europe: Ariel Ultra’s Eurobrand Strategy Harvard Case Solution & Analysis

Procter and Gamble Europe: Ariel Ultra's Eurobrand Strategy Case Solution


The case explains the important competitive choice problem dealing with P&G Europe in the course of a significant pan-European item advancement task. Significant awareness is offered to cross-border procedures and interaction in between firm and tactical advancements. The case enables a function play (as much as 8 various functions) within an intricate international setting in Europe, from basic and practical nation supervisor to European and around the world head office.


Pedagogical Objectives:

To assist individuals or trainees: Appreciate the wider firm and tactical ramifications of what might at very first sight look like a tactical marketing choice problem Appreciate the important significance of efficient procedure management in moving from a country-based company to a combined pan-European company Highlight the complicated interaction in between strategy and company at various levels within big recognized multinationals Examine the advantages and disadvantages of moving from nationwide items and brand names to pan-European items and brand names Experience the chances and restrictions of various management positions within a complicated company

This is just an excerpt. This case is about Strategy

published: 09 Jan 1999

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