In December 2013, an entrepreneur located in Orange, a small town in Australia, is contemplating the difficulties besetting his five-year-old start-up, the Orange Watch Company. He faces seemingly insurmountable challenges: his company is situated far away from major cities; Australia is not close to the demand or supply marketplace for high-end watches and watch parts, which is mostly in Asia and Europe; and he has limited financial resources.
Yet he continues to persist in his attempts to grow the business. He has come close to bankruptcy several times and his venture is far from having the capability to give a constant stream of income. He's wondering if he should shut his business down or whether to continue to push forward.
OWC Watch Company Facing the Hard Truth of Success and Failure Case Study Solution
PUBLICATION DATE: July 07, 2015 PRODUCT #: W15282-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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