Sun Life Financial: Entering China Harvard Case Solution & Analysis

Sun Life Financial big insurance conglomerate with 14.7 billion dollars in annual revenues. Vice President of China to formulate an approach to the entrance of the company in China. Sun Life has made two important stages: the right to apply for a license and the signing of the memorandum of understanding for a joint venture with China Everbright, local securities companies. Financial Vice-President shall review the strategic options for the entry and choose the city in which to focus its efforts in obtaining a license. He must consider the overall priorities of Sun Life, strategic direction, and how it will sell the concept of top management in Canada. "Hide
by Paul Beamish, Ken, Mark, Jordan Mitchell Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: January 12, 2005. Prod. #: 904M66-PDF-ENG

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