The American Challenge: Europes Response to American Business Harvard Case Solution & Analysis

Analyzes the reasons for the tension of transnational corporations, focusing on Europe's response to the growing U.S. multinational investment in the 20th century. Initially Europeans rarely felt threatened U.S. investments, but tensions grew over time. After the Second World War, was a major political and cultural storm over the "Coca-colonization" of France. Takes its name from the much-quoted book by Jean-Jacques Servan-Schreiber, published in 1967, which symbolized the mixed feelings of many Europeans to invest U.S.. In other countries, the U.S. management practices caused antagonism.
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by Jeffrey J. Jones, Megan Gallagher-Kernstine M Source: Harvard Business School 14 pages. Publication Date: September 19, 2003. Prod. #: 804057-HCB-ENG

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