Helps students develop a lift for their most important asset - themselves. Before class, students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through the exercise, which helps them to improve their elevator pitches and better understand some basic principles of marketing. Leads to interesting discussion and reflection. "Hide
by Thomas Steenburgh, Michael I. Norton Source: Exercise 2 pages. Publication Date: September 27, 2007. Prod. #: 508039-PDF-ENG
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