This case introduces the key characteristics of Google's wearable technology product "Glass" and exemplifies the tensions that Google confronted over the development and promotion of the product. The case persist to accentuate the growing backlash when encouraging Glass that Google experienced.
Kian Teck Chua is affiliated with NUS Business School. Zhiyi Yong is affiliated with NUS Business School. Jonathan Jun Jie Boon is affiliated with NUS Business School.
PUBLICATION DATE: December 21, 2015 PRODUCT #: W15592-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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