SC Johnson: Planning Coupon Promotions Harvard Case Solution & Analysis

Intern at SC Johnson asked for a meeting to discuss a new initiative he wanted to proceed after analyzing the coupons in the clearing brand SC Johnson. Intern revealed large differences in coupon redemption and coupon return metrics, and would like to discuss the possibility of developing a better plan coupon promotion. "Hide
by Peter C. Bell Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: September 26, 2007. Prod. #: 906E14-PDF-ENG

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SC Johnson: Planning Coupon Promotions

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