Search Engine Marketing (SEM) Harvard Case Solution & Analysis

Search engines are shop windows, marketing our business and giving publicity to our products. Not to make good use of them is to overlook an opportunity to build brand and sales. When a user runs a search, the search engine displays the results it considers most important. On the one hand, it exhibits "all-natural" or "natural" results.

These materialize in the middle of the results page and are not paid for by the organization. SEO techniques are exploited to be optimized through this kind of consequence. On the flip side, it exhibits results that are paid. Also known as sponsored links, these consist of text ads shown at the top of the results page.

Search Engine Marketing (SEM) case study solution

PUBLICATION DATE: December 31, 2011 PRODUCT #: IES422-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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