A first generation startup based out of the National Capital Region, India, which known as Biziga Solutions private limited, operated within the "educational games" business. MarkLabs, its first product, was an emerging market-centric business simulation that assured to supply a contextually relevant simulation. Biziga had recorded sales of 20 million ruppees in Finacial Year of 2014/15. The company aims to develop a portfolio of 20 simulations across five domains and serve 25,000 learners by the end of the year 2019.
While the creators were convinced about the market opportunity, a lot depended on their ability to articulate the advantages to the defined target market, in addition to the ability to develop resources and crucial capabilities needed to deliver benefits to customers.
PUBLICATION DATE: April 18, 2016 PRODUCT #: W16223-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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