Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 at the height of the financial crisis. Two analysts ELP Shares Florida research firm, are trying to determine which customer segments Cruise Oasis oriented. The information they have collected allows them to analyze customer segmentation is to prepare for a hypothetical meeting with the director of marketing for Royal Caribbean International, a corporation that requested the Oasis. "Hide
by Ken Marcus, Michael Taylor Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: August 9, 2011. Prod. #: W11254-PDF-ENG
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