Understanding Buyer ChoiceRejectionExperience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers Harvard Case Solution & Analysis

Home >> Ivey Case Solutions >> Understanding Buyer ChoiceRejectionExperience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers

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This note develops a comprehensive new set of concepts, to understand customer behavior for complex high-tech consumer goods for example laptops. "Hide
by Roger A. More Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: February 22, 2010. Prod. # 910A04-PDF-ENG

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