NoVeggie Inc. Harvard Case Solution & Analysis

Summer employee NoVeggie Inc (NoVeggie) from Toronto, Ontario, was to analyze the feasibility of changing the delivery companies. Largest customer NoVeggie, select Grocers (Select), recently decided to introduce the products to a new group NoVeggie choice in the grocery stores in Ontario. While this would increase sales, it was also expected to increase the cost of delivery. Now summer employee tries to determine the actual cost of shipping in order to assess whether the increase in sales would be useful, or changes in the delivery system was needed. "Hide
by John S. Haywood-Farmer, Joe Figliomeni, Carl Korn Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: August 2, 2007. Prod. #: 907D16-PDF-ENG

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