Next Wave of Corporate Community Involvement: Corporate Social Initiatives Case Solution
There is an important part of corporate strategy which has evolved in the last fewdecades and it is known as the practice of the organizational philanthropy. This post identifies an emerging type of corporate community engagement called "Corporate Social Initiatives" (CSI). These applications differ from their predecessors in that they're connected to the company's core values, receptive to moral pressures, based on the core competencies of the company, and have clear goals and means of measurement. These initiatives have been facilitated by companies as a response to perceived pressures from the moral market or as part of a strategy that seeks competitive advantage through standing assets. This article reviews possible challenges to CSI plans, links CSI to changes in the surroundings of societal expectancies for company, explicates the drivers behind the increased interest in CSI, and indicates crucial variables in the design of successful CSI software.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 01, 2002 PRODUCT #: CMR223-HCB-ENG
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