NutraSweet company very successfully marketed aspartame, a low-calorie, high-intensity sweeteners, around the world. NutraSweet position was protected by patents until 1987 in Europe, Canada and Japan, and by the end of 1992 in the United States. Case series describes the competition that ensued between NutraSweet and sweetener Holland Co (HSC) HSC after the entry into the market of aspartame in 1987.
case solution
" width="288" height="288" /> bitter competition case solutionDescribes the subsequent movement and countermove in both the market and the courts. Also, discuss business, "game", which is both the tactical and value levels. Ends with the final countdown to the expiration of U.S. Patent NutraSweet author. "Hide
by Adam Brandenburger, Maryellen Costello, Julia Kou Source: HBS Premier Case Collection 14 pages. Publication Date: December 28, 1993. Prod. #: 794079-PDF-ENG
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