Binding aims of Salta were to supply practical business information in sessions of short duration to micro-entrepreneurs operating at or close to the base of the socio-economic pyramid, while keeping sponsors' prices exceedingly low. Salta functions as a test case and potential template for organizations investing in preparing micro-entrepreneurs via lessons that are tips, engaging, memorable and affordable.
Details are given regarding the origins and establishing its targeted participants, the Salta program, and parameters for the rollout of the program. The case is particularly relevant to individuals or organizations considering or participating in corporate social responsibility opportunities. It is also highly applicable to authorization of girls at or near the base of the socio-economic pyramid, as well as micro-entrepreneurs in developing countries. Lessons center on advantages and challenges of educational philanthropy for all these people.
PUBLICATION DATE: December 15, 2015 PRODUCT #: TB0419-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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