Ford Motor Company's Social Sustainability Supervisor, David Berdish, faces the challenge of positioning Ford on the forefront of the brand new international transportation industry in a sustainable way while leveraging Ford's direction in the automotive industry. This case takes a holistic look in the worldwide transport business but places emphasis on mega-cities in their transportation systems that are increasingly congested and bustling emerging markets.
With the company's strategic freedom initiative in position and Ford's Pattern for Mobility established around February 2012, the inquiry related to resource and technology allotment and tactical positioning among conventional and new (car sharing, traffic data management) adversaries becomes vital to success. Pupils must determine the best way to balance innovation, market positioning, and long term aim with the near-term strategy to serve the subsequent generation of consumers on multiple levels - community, access, and environmental.
PUBLICATION DATE: February 14, 2013 PRODUCT #: W93C03-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
Tong Yang Cement (A): Logistics and Incentives
The Effects of Debt Equity Policy on Shareholder Return Requirements and Beta
Compagnie du Froid S.A.
Inland Steel Industries (D)
Micom Caribe (C)
Flipkart.com
Proximity Designs
Business Model Innovation at TutorVista: Personalization and Global Resource Leverage
How to Motivate the Fifth Generation? Balancing Engagement and Entitlement at Lee KumKee
Miami-Dade County and Sea Level Rise, Sequel
