Digitas (A): Strategic Interactive Group Harvard Case Solution & Analysis

Kathy Biro, president of Digitas, e-strategy consulting firm, has successfully grown from the root of the company in a strategic interactive group. Its problems now include management integration with other component SIG Digitas, a direct marketing firm Bronner Slosberg Humphrey (BSH), and at the same time differentiating new business from competitors, strengthening the business model and expanding geographically. "Hide
by Rosabeth Moss Kanter, David Lane, Courtenay Sprague Source: Harvard Business School 13 pages. Publication Date: 03 Oct 2000. Prod. #: 301052-PDF-ENG

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