Display Campaigns Harvard Case Solution & Analysis

This note aims to introduce readers to the idea of display advertising. We then propose a conceptual framework useful in the plan and execution of an effort and first define this marketing medium. We reason by looking at current tendencies in this advertising format.

PUBLICATION DATE: February 15, 2011 PRODUCT #: IES423-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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