The Power of Persuasion: An Exercise in Creating Persuasive Advertising Harvard Case Solution & Analysis

Do subliminal indications have an outcome on performance? This inquiry is at the heart of several arguments in marketing. In this exercise, students can determine, on their decisions through their own experience, the impact of subconscious cues. Through the building, the teacher puts numerous specific cues in this simulation.

Students, consequently, are tasked with creating an advertising poster for a chain of children's play centers. Necessarily, their posters include some, and sometimes all, of the cues. The exercise can lead to a deep and constructive conversation on the effect of subconscious cues on consumers.

The Power of Persuasion An Exercise in Creating Persuasive Advertising Case Study Solution

PUBLICATION DATE: January 08, 2009 PRODUCT #: 909A01-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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