In the summer of year 2008, the Nashville Predators' management team was considering the strategy behind advertising the team. They thought it prudent to investigate the feasibility of opportunities in other hockey markets throughout North America, should a new owner need to move the team. Management had to contemplate both financial returns and on ice success. They needed to create a wide-ranging strategy, moving through specific recommendations on pricing, promotions and customer focus, and starting from a recommended location.
Nashville Predators Marketing Strategy for an NHL Franchise Case Study Solution
Using this advice, the management team could now identify their next steps, and what future plans should contain.
PUBLICATION DATE: March 12, 2009 PRODUCT #: 909A06-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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