University of California, Berkeley-Haas collection. This case study narrates the episode of Jennifer Cook, Senior Vice President of the Immunology and Ophthalmology (GIO) business unit at Genentech who had worked intensely along with her team from 2010-2012 to develop a cohesive civilization to connect together GIO's four brands, as she considered that culture simply would drive the performance of her group and it was too vital that you leave to chance. In the method, she had faced a number of pressing questions like how to bring her team collectively; what might affect the performance of the group; what stood in the way of positive change; and what attributes of culture were at play? This case study offer students an opportunity to see first-hand what Cook and her team came up with and how they executed an extremely successful culture change process. The (B) case allows students to discuss performance measurement and what the team must do subsequently.
PUBLICATION DATE: September 15, 2013 PRODUCT #: B5776-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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