Hilton Hotels for frequent guest program, as the most important marketing tool in the industry, directing marketing efforts for heavy users. What Hilton do when a competitor raises rates? This case illustrates the frequency of marketing in economic sectors with very different "heavy half" to their customers, and allows students to discuss what to do when the Sheraton and Westin, seemingly overzealous good. "Hide
by John Dayton, Stowe Shoemaker Source: Harvard Business School 18 pages. Publication Date: October 12, 2000. Prod. #: 501010-PDF-ENG
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