A research of customers from 10 various virtual co-creation jobs supplies understandings into exactly what, how, and with whom customers desire to connect when engaging in virtual co-creation jobs. It reveals that customers' co-creation expectations vary along numerous measurements such as the favored interaction partner, the strength and degree of involvement, and the customers' inspirations.
This analysis determines numerous kinds of involvement motives-monetary benefit, acknowledgment, difficulty, intrinsic interest, and curiosity-that assistance describe various consumer expectations. Individuals likewise differ in their individual attributes and expectations to virtual co-creation. The short article likewise provides useful suggestions for developing a gratifying virtual co-creation platform.
Refining Virtual Co-Creation from a Consumer Perspective Case Study Solution
PUBLICATION DATE: February 01, 2010 PRODUCT #: CMR449-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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