Muscle-RDX: Product Positioning and Communication Strategy Case Solution
Strength Pharma was an Indian health care business that focused on establishing, making, and marketing items that catered to the sports nutrition market in India. The senior director of advertising and marketing was accountable in March 2016 for handling the upcoming launch of the business's latest whey protein enhance, Muscle-RDX. With the upcoming new-product launch simply a couple of months away, the marketing director required to establish a product-positioning strategy and a marketing communication strategy for Muscle-RDX.
This case is about SALES & MARKETING
PUBLICATION DATE: January 26, 2017
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