Antrix is the marketing arm of the Indian space agency of the government. The company slowly established track record for technical capacity to produce and launch satellites, in addition to the delivery of remote sensing data from their satellites for international customers. Seeing an opportunity in the global commercial space industry, the company has decided to set goals to pursue market share segments of satellite manufacturing, launch services and satellite services worldwide. However, as a public company, which relies on a network of other government agencies for their production and services, it is not clear that the company has taken or its segments and targets carefully, or whether it has the organizational capacity to fulfill its ambitions. Managing Director faced with matching organizational capabilities to take advantage of global opportunities. "Hide
on C. Gopinath, L. Surendra Source: North American Case Research Association (NACRA) 20 pages. Publication Date: October 15, 2008. Prod. #: NA0066-PDF-ENG
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