Microsoft’s Search Harvard Case Solution & Analysis

In year 2008, executives at Microsoft must determine the way to compete against Google in the marketplace for Internet search and advertisements. The case describes how Microsoft has responded to a set of threats that are competitive in the past Google has attained a dominant position in Internet search and advertising; and what Microsoft has done to date in its as-yet-unsuccessful attempt to catch up with Google.

The case then challenges students to develop a strategy that will enable Microsoft to reach its aims in the evolving market for marketing and search.

PUBLICATION DATE: January 15, 2009 PRODUCT #: 709461-PDF-ENG

Microsoft's Search Case Study Solution

This is just an excerpt. This case is about STRATEGY & EXECUTION

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