The Nonmarket Environment of Google Harvard Case Solution & Analysis

Google has become an extremely popular site, because the efficiency of its search engine, and that the popularity spiral through its applications. The key to financial success Goolge was advertising to satisfy needs of each user. Google's goal was to "organize the world's information and make it universally accessible," and this strategy had three components: search, advertising and applications. Expansion is accompanied by a set of non-market problems of Google's success and growth. Problems come from all areas: competition, manufacturers added products manufacturers content, non-governmental organizations (NGOs) and the public. This is considered a non-market Goolge on issues including privacy issues in the United States and European Union, the spectrum auction, intellectual property, corporate social responsibility, and Google's business practices in China . "Hide
by David P. Baron Source: Stanford Graduate School of Business 14 pages. Publication Date: July 24, 2008. Prod. #: P55-PDF-ENG

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