Due to differences in incentive compensation, work experience, and objectives, sales and marketing, many organizations often clash. At Microsoft Canada, the national sales manager, Home & Entertainment Division and manager of product marketing for PC considering investing recurring $ 1 million a year - 10 percent of their total advertising budget - to create and maintain a consumer-oriented Web site, "Microsoft Home Magazine ". The proposed investment comes at a time where sales growth slows down in the PC business of the firm. How surprising twist for students, this case is unique in the sense that it highlights an example where sales and marketing work together to achieve a common goal. "Hide
by Donald Barclay, Ken Mark Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: September 1, 2005. Prod. # 905A15-PDF-ENG
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