Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants Award winner Prize Winner Harvard Case Solution & Analysis

Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants Award winner Prize Winner  Case Solution

Abstract:
The case highlights the obstacles dealt with by business owners introducing a brand-new item in an extremely competitive market with minimal resources. The case is embeded in 2005 and puts the trainee in the shoes of Michel and Augustin.

Pedagogical Goals:
It permits trainees to see the tactical and tactical activities of an advertising strategy in a clear, unique and enjoyable context. For striving business owners, it provides an amazing chance to go over the particular difficulties connected to introducing a brand name for a start-up.

This is just an excerpt. This case is about Marketing

published: 25 Mar 2014

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Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants Award winner Prize Winner

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