Meridco Magnesium: International Technology Transfer Harvard Case Solution & Analysis

Meridco Magnesium is a global supplier of automotive parts magnesium casting components from plants in Canada, the United States and France. The company has a strong market position in North America, but two of the three plants are not working well. Vice president of global technology business unit organization believes that the weak performance in the two plants due to resistance to technological innovation. It should identify the causes of this resistance and develop a plan to address the weak performance in the plant before the upcoming annual meeting of the council. "Hide
by Pratima Bansal, Ken Cole Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: September 5, 2001. Prod. #: 901M06-PDF-ENG

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