Looks at the question of whether the investment bank should invest in Tritortric, private Turkish company specialized in household appliances. Tritortric plans to expand in Europe, or in the form of OEM or by purchasing an existing European brands. Tritortric evaluates the attractiveness as a company and provides guidance related to the mode of international expansion. Also allows for a more extensive discussion of how companies from developing countries can compete with companies / brands from development. "Hide
by Jean-Philippe Bonardi, Guy Holburn, Tony S. Frost Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: December 4, 2006. Prod. #: 907M08-PDF-ENG
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