Teleco Inc (Teleco), fixed telecommunication conglomerate with a significant position in the Canadian wireless industry, engaged M2 plan expenses digital media strategy for the coming quarter. Vice President of M2 to help Teleco decision ideal investment strategy for its $ 1.5 million advertising budget digital media and wondered how it could affect M2 strategic advice. "Hide
by Srinivas Krishnamurti, Peter C. Bell, Ankur Bansal, Peter Vaz Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: October 08, 2009. Prod. #: 909E13-PDF-ENG
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