CASaskatchewan: Future of Auto Club Harvard Case Solution & Analysis

President and Chief Executive Officer (CEO) of a provincial club automatically assessing the possibility for growth of its organization in light of industry consolidation and punitive changes in the distribution of operating costs. Auto Club is different from car towing and travel services in insurance, travel package, car sales and service. However, the vision of the forthcoming meeting of the Board of Directors of "calls for a 300-percent increase in operating income over the next 10 years. Without large critical mass, auto club can not sustain its allocated costs for national and international branded products. Objective CEO will be where opportunities for growth. "Hide
by Michael Rose, Bruce Anderson Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 9, 2011. Prod. #: W11481-PDF-ENG

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