Entrepreneurs at Twitter: Building a Brand a Social Tool or a Tech Powerhouse Harvard Case Solution & Analysis

Twitter has become incredibly popular micro-blogging service since its launch in 2006. Its founders have ambitious plans for the service, and are backed by $ 155 million in venture capital funding, which valued the company at $ 1 billion in 2009. Twitter, seems to attract a diverse audience of users from political organizers want to distribute information to their followers, companies seeking to capture in real time to potential customers as well as for social networking purposes. The company charges consumers nothing for their services. By 2009, new competitors - some of which have deep pockets. However, it remains unclear - at least, observers -. Whether the company will ever make money out of service "Hide
by Simon Parker, Ken Mark Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: March 16, 2010. Prod. #: 910M28-PDF-ENG

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Entrepreneurs at Twitter: Building a Brand a Social Tool or a Tech Powerhouse

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