Marketing – A Tool to Create Public Value Harvard Case Solution & Analysis

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This note offers a summary of the components of marketing strategy, and explains how they can be implemented in the public and not for profit sectors.

Components essential for a winning marketing strategy (Segmentation), pricing (price discrimination), product design are carefully scrutinized with application on public sector. For Example: NYC’s Municipal Identification Card Program, an imaginary exchange program and mass transit systems.

This note ends with an advice for initiating a marketing strategy.

PUBLICATION DATE: April 02, 2015 PRODUCT #: KS1122-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Marketing – A Tool to Create Public Value