A hybrid innovator working on a full time occupation has developed the idea for his first product, a smartphone car stereo. He's invested $10,000 of his own cash plus $3,000 from an early investor to develop his prototype.
He is considering crowdfunding as a viable funding source and has to put together a commercialization plan that is workable. He also needs to decide whether to distribute his product through direct sales or a traditional retail style.
PUBLICATION DATE: October 29, 2012 PRODUCT #: W12288-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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