Beijing Mirror Corp. Case Solution
The information publisher, Morning Star, is contemplating alternative strategies for expanding its subscriber base and increasing its sales. Possible strategies include licensing Morningstar's performance ratings to fund complexes, and tailoring advice for the defined contribution pension fund market.
This article gives a scenario regarding where to understand the mutual funds in the US sector, with special focus on mutual fund performance measurement and the advice needs of consumers of mutual funds.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: November 13, 1998
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